Marketing Manager (FnB)

Job Description

We are seeking an experienced Marketing Manager to join our growing Food and Beverage (FnB) team at PT Petgo Bastian’. As the Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness, customer engagement, and overall business growth for our FnB division. This is a full-time position based in our office in Jakarta.

Tasks and Responsibilities :

• Develop and execute comprehensive marketing plans to promote our FnB products and services
• Oversee the creation and distribution of marketing materials, including digital and print advertising, promotional content, and social media campaigns
• Collaborate with the sales team to align marketing initiatives with business objectives
• Analyze market trends and customer data to identify opportunities and inform marketing strategies
• Manage the marketing budget and ensure efficient allocation of resources
• Measure and evaluate the effectiveness of marketing campaigns, and make data-driven recommendations for improvement
• Identify and build relationships with key industry influencers and media partners
• Stay up-to-date with the latest marketing trends and best practices in the FnB industry

Requirements :

• Bachelor’s degree in Marketing, Communications, or a related field
• 2-3 years of experience in marketing, preferably in the FnB industry
• Demonstrated success in developing and implementing effective marketing strategies
• Proficient in data analysis and the use of marketing analytics tools
• Strong written and verbal communication skills, with the ability to present ideas effectively
• Excellent project management and organizational skills
• Creative and innovative mindset, with the ability to think outside the box
• Familiarity with the latest digital marketing trends and best practices