Marketing Manager – Bandung

Job Description

Tasks and Responsibilities :

• Devise and implement effective marketing campaigns across various channels, including digital, print, and outdoor advertising
• Collaborate with cross-functional teams to create compelling content and promotional materials that align with the company’s branding and positioning
• Analyze market trends, consumer insights, and sales data to identify opportunities and inform strategic decision-making
• Manage the marketing budget and ensure efficient allocation of resources to achieve the desired business outcomes
• Monitor and report on the performance of marketing initiatives, using data-driven insights to optimise and refine campaigns
• Liaise with external partners, such as advertising agencies and media outlets, to ensure the successful delivery of marketing activities
• Stay up-to-date with industry best practices and emerging marketing technologies to continuously enhance the company’s marketing efforts
• Proactively involve and drive any brand-building activities assigned, including but not limited to PR, offline activations/BTL, and brand-centric campaigns.
• Proven success in ATL&BTL development and execution.

Requirements :

• Bachelor’s or Master’s degree in business, marketing, communication or related field.
• Minimum 5 years of experience in a marketing or brand management role, preferably within the food and beverage industry
• Proven track record of developing and executing successful, integrated marketing campaigns that drive brand awareness and sales
• Excellent analytical and problem-solving skills, with the ability to interpret data and use insights to inform strategic decisions
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Proficiency in digital marketing tools and platforms, including social media, SEO, and Google Analytics
• Creativity and innovative thinking to develop unique and impactful marketing campaigns
• Willing to be placed in Bandung