Performance Marketing Specialist

Job Description

Task and Responsibilities :

• Develop and oversee overall performance marketing strategy
• Create strategy and optimization for Google Ad campaigns (SEM, Discovery, GDN, UAC, etc)
• Create strategy and optimization for Social Ads ( Facebook, Instagram, LinkedIn and Tiktok Ads)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
• Supervise the paid listings on third party websites and media partners
• Collab with CRM team to create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

Requirements :

• Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant roles
• Proficient in spoken and written English
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
• Proficient with digital marketing tools i.e. Adjust, mix panel, clevertap, ahrefs, sms tools, etc
• Google Ads Search and Display certified
• GAIQ certified
• Google Tag Manager
• Strong proven track record for managing millions in ad spend
• Email marketing platforms
• Self-driven
• Degree in Marketing communications or equivalent
• Past relevant experience in the Financial industry/fintech is highly valued

Preferred Requirements :

• Detail-oriented without missing the big picture;
• Able to process, synthesize and derive an actionable conclusion from big data;
• Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
• Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
• Able to become an excellent individual contributor as well as a reliable team player.
• Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.