Performance Marketing Associate (Digital Marketing) – Jakarta

Job Description

Task and Responsibilities :

• Develop, implement, and optimise digital marketing strategies to drive acquisition of farmers, micro collectors, and retailers
• Manage performance marketing campaigns and strategies across various channels, including SEO, SEM, display (GDN, DV360 etc.), and social media (meta, tiktok)
• Transform branding into actionable campaigns that build a strong brand presence and increase brand recognition among our target audience.
• Build strong segmentation / audiences and cohort models that optimise targeting for our paid media marketing
• Help devise and executive content strategies for SEO related marketing for our websites
• Collaborate with cross-functional teams to optimise conversion to install/registration usage, and candidate applications
• Collaborate with product, operations, and design teams across Jiva to drive awareness around specific features (new and existing) or rule changes
• Utilise attribution, product analytics, marketing analytics, and website tools such as google analytics, clevertap, and webflow to measure and optimise campaign performance
• Continuously explore new marketing channels and strategies to reach our target audience in emerging markets
• Manage marketing budgets and allocate resources efficiently to achieve ROI/ROAS goals
• Improve current CAC for farmer, retailers, and micro collectors
• Improved conversion rate for websites and applications
• Improve current retention rates, and size of installed user base across Jiva’s products and services
• Performance marketing campaign ROIs/ROAS
• Brand awareness and recognition in target markets
• Experimentation delivery and tracking
• Cost efficiency and budget management

Requirements :

• Bachelor’s degree in marketing / media and communications / digital media /computer science / finance / engineering or other relevant degree
• 3+ years’ experience running performance, SEM, SEO, and display marketing
• Experienced in driving experimentation loops (including A/B), including designing and running experiments to track improvement in ad & website conversion rates
• Experience working in start-up or agency environments with small teams. This is an executing role with limit support
• Strong data analytics skills, high proficiency with excel or other data analytics platform experience is a must, SQL is a plus
• Ability to analyze campaign and web performance trends to understand effectiveness and ROI/ROAS
• Fluency with google analytics and meta analytics. Experience with CleverTap and Mixpanel is a bonus.
• Strong project management skills (planning, managing deadlines and objectives, delivering recommendations) and experience driving projects end-to-end
• Creative problem-solving abilities and willingness to think outside the box
• Ability to work independently and thrive in a fast-paced, dynamic environment
• A team player with excellent collaboration and interpersonal skills
• Exceptional communication and presentation skills
• Passion for technology, agriculture, and social impact
• Ability to design marketing materials using Figma or similar is a plus
• Native Bahasa Indonesia speaker, and strong “professional/business” English language proficiency (written and spoken)