Digital, Media & CRM Asst. Manager – Fibe Mini

Job Description

Tasks and Responsibilities :

• Digital, Media, and CRM Assistant Manager is responsible for planning, executing, and analyzing digital marketing, media campaigns, and customer relationship management initiatives
• Develop and execute data-driven digital marketing strategies aligned with brand goals
• Collaborate with creative teams to develop engaging content for digital platforms.
• Stay updated on digital marketing trends and tools to ensure effective strategies.
• Plan, implement, and track integrated media campaigns, including traditional (TV, radio, print) and digital media.
• Coordinate with media agencies and vendors to optimize media placements and budgets.
• Ensure consistent brand communication across all media channels.
• Prepare reports and dashboards for campaign performance and media ROI
• Develop and oversee CRM strategies to improve customer retention, engagement, and loyalty.
• Analyze customer data to design personalized communication strategies
• Work with cross-functional teams to align digital, media, and CRM efforts with business objectives

Requirements :

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in digital marketing, media planning, or CRM roles
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational skills
• Strong leadership and team management skills, with experience in mentoring and developing teams.
• Experience in managing media budgets and vendor relationships.