Demand Generation Manager – Bandung

Job Description

Tasks and Responsibilities :

• Develop and implement demand generation strategies aligned with the company’s goals and revenue targets.
• Identify and prioritize key market segments, crops, and geographies for targeted campaigns.
• Design and execute multi-channel campaigns (digital, in-field events, trade shows, webinars, etc.) to promote crop protection products and services.
• Collaborate with marketing and sales teams to ensure campaigns address customer pain points and align with regional needs.
• Conduct research on market trends, farmer behavior, and competitive landscape to identify growth opportunities.
• Leverage data and analytics to evaluate campaign performance and optimize future initiatives.
• Create and manage lead generation programs to drive high-quality leads for sales teams.
• Develop content strategies, including educational materials, product information, and case studies, to nurture leads through the customers journey.
• Work closely with product management, field teams, and distribution partners to ensure alignment in messaging and objectives.
• Support sales teams with tools, training, and resources to convert leads into customers.
• Manage budgets for demand generation activities and ensure ROI on campaigns.
• Oversee vendor relationships and third-party agencies to execute campaigns effectively.

Requirements :

• Bachelors degree in Agronomy, Marketing, Business, or a related field (Masters degree is a plus).
• Min 7 years of experience in demand generation or marketing, preferably in the crop protection or agriculture industry.
• Strong understanding of crop protection products, agronomy practices, and farmer needs.
• Experience with CRM systems (Salesforce).
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced, collaborative environment with cross-functional teams.
• Proficiency in Indonesian and English (both verbal and written).