Senior Digital Marketing Specialist

Job Description

Tasks and Responsibilities :

• Set up, monitor, optimize, analyze, and report on various digital campaigns across channels (Google, Meta, TikTok) and optimize paid media ads to achieve ROI/ROAS KPIs.
• Provide creative ideas for paid media assets and collaborate with designers to enhance creative content.
• Manage budgets and campaigns across all channels to drive a strong return on investment.
• Measure digital marketing performance using Google Analytics 4 and MMP.
• Work closely with planners to share campaign insights and performance to improve future campaigns.
• Stay updated with the latest insights and trends in new media.

Requirements :

• Has 3+ years of experience in Digital Performance Marketing
• Has experience in Using Google Performance Max, Google Ads, Meta Ads, and TikTok Ads
• Has experience handling E-Commerce
• Has Background in media buying or performance marketing
• Has Meta Blueprint Certification, Google Ads Search Certification, and Google Analytics 4 Specialist Certification are a plus
• Strong Understanding in Digital Marketing Funnel from Upper to Lower Funnel
• Strong understanding in MMPs