Social Media Specialist

Job Description

Task and Responsibilities :

1. Strategy Development & Execution
• Develop and implement comprehensive social media strategies aligned with overall marketing objectives.
• Drive brand awareness, customer engagement, and lead generation through social platforms.
• Identify and adapt to emerging social media trends and technologies to ensure competitive advantage.

2. Content Creation & Management
• Oversee the creation of high-quality, engaging content tailored to target audiences across platforms (Facebook, Instagram, TikTok, X.).
• Ensure consistent brand voice and messaging across all channels.
• Collaborate with internal teams (designers, copywriters, videographers) and external agencies to produce impactful content.

3. Community Management
• Engage with audiences, respond to comments and inquiries, and foster a strong online community.
• Monitor and manage brand reputation across all platforms.

4. Analytics & Reporting
• Track, measure, and analyze performance metrics (engagement rates, CTR, conversions) to assess the effectiveness of campaigns.
• Generate actionable insights and provide regular reports to stakeholders, optimizing campaigns based on data-driven recommendations.

5. Campaign Management
• Plan and execute social media advertising campaigns, ensuring optimal budget allocation and ROI.
• Experiment with creative formats and ad placements to maximize impact.

Requirements :

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in social media management, preferably in a senior role.
• Proven track record of successful social media campaigns that drive engagement and business results.
• Deep knowledge of all major social media platforms (Meta, Google, Tiktok, X)
• Strong content creation skills, including copywriting, visual storytelling, and video content.
• Experience using analytics tools (Google Analytics, Sprout Social, Hootsuite, social listening tools, etc.) to track performance.
• Excellent organizational skills, with the ability to manage multiple projects and meet deadlines.
• Strong interpersonal and communication skills, with the ability to work collaboratively across teams.