Digital Marketing & Ecommerce – Denpasar

Job Description

Tasks and Responsibilities :

Digital Marketing Strategy & Execution :

• Develop, implement, and manage comprehensive digital marketing strategies encompassing SEO/SEM, social media, email marketing, content marketing, and paid advertising.
• Plan and execute campaigns across various digital channels, ensuring alignment with overall marketing objectives and brand guidelines.

Social Media Management :

• Oversee the company’s social media presence, including strategy development, content planning, execution, community engagement, and performance analysis across relevant platforms.

Website Management :

• Manage the company website, including content updates, SEO optimization, user experience improvements, performance monitoring, and analytics reporting.
• Work with developers or agencies as needed for technical enhancements.

Digital Advertising :

• Plan, execute, and evaluate paid advertising campaigns (e.g., Google Ads, Social Media Ads, Display Ads), managing budgets and optimizing for ROI.
• Monitor campaign performance, analyze results, and provide actionable insights.

Ecommerce Management :

• Oversee the company’s ecommerce platform(s), including product listings, pricing, promotions, order fulfillment coordination, and customer experience optimization.
• Develop and implement strategies to drive traffic, improve conversion rates, and increase online sales.
• Analyze ecommerce performance data and identify growth opportunities.

Performance Analysis & Reporting :

• Define key performance indicators (KPIs) for digital marketing and ecommerce efforts.
• Track, measure, and report on the performance of all digital marketing campaigns and ecommerce activities against goals (ROI, KPIs).
• Provide regular reports with insights, analysis, and recommendations to the Head of Marketing.

Target Achievement & Trend Monitoring :

• Drive efforts to achieve specific digital marketing and ecommerce targets (e.g., traffic, leads, conversion rates, revenue).
• Stay consistently updated on the latest trends, technologies, and best practices in digital marketing, social media, and ecommerce.

Requirements :

• Minimum Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• Minimum of 3 years of proven, hands-on experience in digital marketing, specifically including ecommerce management.
• Strong understanding of the F&B industry and its market dynamics is beneficial.
• Demonstrated experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics) and ecommerce platforms.
• Experience in setting up and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
• Proficiency in understanding and analyzing performance marketing metrics (CPA, CPC, ROAS, Conversion Rate, etc.).
• Digitally savvy with a strong grasp of current online marketing tools and strategies.
• Excellent analytical skills and data-driven thinking.
• Ability to work in an agile manner, adapting quickly to changing priorities and market trends.
• Strong communication and reporting skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement