Senior Brand Manager (Beauty)

Job Description

Tasks and Responsibilities :

• Define and execute the overall brand strategy aligned with business goals.
• Develop brand architecture, tone of voice, and identity guidelines.
• Ensure consistent brand storytelling across all platforms (digital, retail, offline, etc.).
• Plan and execute 360° marketing campaigns (ATL, BTL, digital, PR, influencer).
• Lead go-to-market strategies for new product launches.
• Collaborate with Product Development and R&D to align product messaging with brand identity.
• Monitor brand performance and market trends.
• Analyze sales data, consumer behavior, and competitor activity.
• Coordinate with cross-functional teams: Sales, Digital, Trade Marketing, and E-commerce.

Requirements :

• Bachelor’s degree in Marketing, Business, Communication, or relevant fields. Master’s degree is a plus.
• Minimum 6 years of experience in brand management, preferably in the beauty or FMCG industry.
• Proven track record in brand building and campaign execution.
• Excellent leadership, communication, and analytical skills.
• Deep understanding of beauty consumers and trends (skincare/makeup).
• Familiar with digital platforms, influencer marketing, and retail activation.
• Familiar with market analysis tools (e.g., Nielsen, Euromonitor) is a plus.
• Placement: Facetology Head Office, South Jakarta