Social Media Specialist

Job Description

Tasks and Responsibilities :

• Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and customer acquisition.
• Create engaging and high-quality content for social media channels, including posts, images, videos, and stories.
• Curate user-generated content and leverage it to showcase our products and brand lifestyle.
• Ensure that all content aligns with brand guidelines and resonates with our target audience.
• Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries and engage with followers.
• Plan, execute, and optimize social media advertising campaigns to drive traffic, engagement, and conversions.
• Monitor campaign performance, analyze results, and make data-driven recommendations for improvement.
• Stay informed about social media trends, emerging platforms, and best practices.
• Monitor and analyze social media metrics and insights to identify opportunities for optimization and growth.
• Monitor online conversations and sentiment about our brand and products, and take proactive measures to address any negative feedback or issues.

Requirements :

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media marketing, preferably in the retail industry.
• Proven track record of developing and executing successful social media campaigns across multiple platforms.
• Strong written and verbal communication skills, with the ability to create engaging content and interact with followers.
• Creative thinking and a passion for storytelling through visual and written content.
• Knowledge of social media analytics tools and ability to interpret data to drive insights and strategy.
• Familiarity with social media advertising platforms and best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• A proactive attitude and willingness to stay updated on industry trends and emerging technologies.