Head Of Marketing

Job Description

Tasks and Responsibilities :

• Develop annual brand plan based on the Long-term Plan & Strategy in order to have a clear brand strategy, levers and tactics, effective budget allocation and review parameter to evaluate the programs.
• Coaching the Marketing Team to implement the approved marketing plan and control the spending of approved A&P budget to ensure accurate realization of turnover target, market value share target, product penetration target as well as brand equity improvement.
• Ensuring all marketing and CME activities are being implemented under compliance, align with related SOP and developing monitoring system using CME dashboard
• Coordinating strategic plan to strategic products with Asia Pacific/above country and discussing the future opportunities and pipelines
• Coordination of New Product Investment activities and ensure all local relevant stakeholders to get involve and contribute to the new product launch preparation

Requirements :

• Min Bachelor Degree from a recognized university, preferably majoring in marketing/medical/pharmacy.
• Min 8 years experiences in a marketing management position in reputable Pharmaceutical Company
• Ability to work independently based on agreed product objectives and strategies to reach company target approved.
• Proactive work on identification of new business opportunities
• Demonstrated skills of leadership and strategic thinking,
• Good communications, negotiation and interpersonal skills.
• Possess content knowledge of marketing strategy development and product knowledge / therapeutic area knowledge