Cinema Marketing Communication Manager (FLIX) – ASHTA

Job Description

Tasks and Responsibilities :

• Developing and implementing strategic marketing communication plans to promote FLIX Cinema brand awareness, customer engagement, and drive ticket sales
• Creating compelling content across various channels, including social media, website, advertising, and promotional materials
• Coordinating and managing all marketing communication activities, events, and collaborations to align with the brand’s objectives
• Analyzing market trends, customer behavior, and campaign performance to continuously optimize marketing strategies
• Collaborating with cross-functional teams, such as operations and sales, to ensure seamless communication and brand alignment
• Monitoring and reporting on the effectiveness of marketing communication initiatives, and making data-driven recommendations for improvement

Requirements :

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in marketing communication, preferably in the entertainment or retail industry
• Strong understanding of the cinema industry, consumer behavior, and effective marketing strategies
• Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content
• Proven track record in developing and executing successful integrated marketing communication campaign
• Proficiency in digital marketing tools and analytics, with the ability to measure and optimise campaign performance
• Having an understanding of and a passion for movie and cinema industry
• Collaborative mindset, with the ability to work effectively with cross-functional teams
• Willing to be placed at ASHTA – South Jakarta and mobile unit-to-unit