Sr. KOL Specialist

Job Description

Tasks and Responsibilities :

• Identify, research, and establish relationships with relevant KOLs and influencers in the Beauty and Lifestyle space.
• Collaborate with cross-functional teams to develop and execute influencer marketing campaigns that align with brand objectives and values.
• Create compelling content concepts and campaigns that resonate with target audiences and showcase our brand in an authentic and engaging manner.
• Manage end-to-end influencer collaborations, from negotiation and contract agreements to content approval and performance analysis.
• Monitor industry trends, competitor activities, and emerging KOLs to stay ahead of the curve and propose innovative influencer strategies.
• Analyze and report on the effectiveness of influencer partnerships, providing insights and recommendations for continuous improvement.
• Stay updated on social media platform algorithms, best practices, and content formats to maximize the reach and impact of influencer content.
• Handle marketplace campaign (Pay Date, Twin Date, etc)

Requirements :

• 3-4 years of proven experience in KOL management within the beauty industry
• Proven experience in managing KOL and affiliate partnership (barter values)
• Hands-on experience in organizing and managing marketplace campaigns (Pay Date, Twin Date, etc)