Brand Marketing Associate

Job Description

Tasks and Responsibilities :

• Conduct research and benchmarking to enhance brand visibility and industry positioning.
• Analyze industry trends and provide weekly reports on insights and opportunities.
• Develop and maintain campaign planning timelines and task lists for seamless execution.
• Suggest resource allocation strategies to maximize campaign impact.
• Monitor campaign performance, report on effectiveness, and recommend improvements.
• Strengthen The Jakarta Post’s brand identity and ensure consistency across all platforms.
• Collaborate with designers and production teams to create engaging promotional materials.
• Work with the audience development team to strategize branding initiatives and ensure consistent messaging across platforms.
• Execute brand campaigns, develop marketing materials, and coordinate logistics for successful implementation.
• Work with external partners, communities, and stakeholders to enhance brand exposure.

Requirements :

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in brand marketing, digital marketing, or related roles. Having experience working in media companies is a plus.
• Has experience in brand management and campaign execution with a proven portfolio.
• Ability to manage multiple campaigns and coordinate across teams.
• Proficient in project management tools such as Notion
• Great work ethic with high integrity and eagerness to learn.